Zendaya, the 'Challengers' actress, has been a longtime fan of the Swiss running shoe brand On.
on board as a new brand partner. The multiyear deal with the actress will be multifaceted, the company said, adding that she will work with On to “drive meaningful conversations around movement and well-being, reimagine select product collections and produce future creative campaigns.”
The film is designed to show how sport and movement can connect people from different backgrounds — a message that is especially poignant in an Olympic year. “We’ve been massive admirers of Zendaya’s ability to inspire a generation and dream big,” said David Allemann, On’s cofounder. “We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya. This film is the beginning of more stories to come and we are eager to bring in new and distinctive voices alongside Zendaya to continue our mission to dream together.
“We all know that the pandemic has been a catalyst for change, redefining lifestyles and fashion norms,” he said at the time. “We have been liberated to work more from home, introduce sports and movement to every day, and wear sportswear as the new uniform. The last pivotal years made it clear that sports is the new uniform, the new normal that will continue to transcend culture and fashion. Sports is not just an activity.
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