Steven Bartlett, known for his appearance on Dragons' Den, has resigned from the board of meal replacement company Huel. The decision comes as Bartlett focuses on other business ventures in Los Angeles and Huel seeks to continue its rapid expansion. Emma Woods, another non-executive director, has also stepped down from the board. Despite their departure, both individuals remain invested in the company's success.
Dragons' Den star Steven Bartlett has stepped down from the board of meal replacement brand Huel . Filings at Companies House confirmed Bartlett alongside fellow non-executive Emma Woods were no longer directors at the fast-growing business. Bartlett has been a director at Huel since early 2021 and is understood to have retained a small stake in the company. Woods, a former CEO of Wagamama and ex-marketing director at Unilever, joined the business in 2022.
'Steve has recently moved to LA and is involved with so many businesses that's it's hard for him to commit time to a Huel board role,' said a spokesman for the brand. 'He remains an investor in the business. Emma will continue to be a supporter of Huel as she steps away from a board position. 'Huel has had a great partnership with Steven and Emma, and we are very grateful for the part they have played in the company's success.' The brand was criticised by the Advertising Standards Agency last year - the second time in two months - over 'misleading' claims about its products, including suggesting that a portion of its Daily Greens powder worked out cheaper than fresh green veg. Dragons' Den star Steven Bartlett has stepped down from the board of fast-growing meal replacement brand Huel. Huel, which is available as a powder or in ready-made shakes and energy bars, takes its name from the words 'human fuel' shortened. Filings at Companies House confirmed Bartlett and fellow non-executive Emma Woods were no longer directors at the business. The company, which takes its name from the words 'human fuel' shortened, was previously in hot water with the advertising watchdog last August after Bartlett failed to make clear in Facebook posts promoting Huel that he had a financial interest in the company. The recipe for the plant-based, protein rich shakes came from former NHS dietician James Collier, whose passion from nutrition stemmed from seeing his mother's food habits shift after she was diagnosed with breast cancer when he was a child. James, 52, a former bodybuilder, worked with entrepreneur Julian Hearn - who would go on to become the business's CMO - to develop the formula behind the offering, which made more than £200 million in revenue last year. In November, it was reported that Huel had almost trebled profits to £13.8million in the year to July 31. Sales rose 16 per cent to £214million. As of 2023, the business was valued at £440 million. Huel is touted as a cheap, quick and convenient way of getting in a nutritious meal and its shakes are made from oats, peas, tapioca, flaxseed and brown rice. Sold in a variety of flavours, the bottled shakes contain about 20g of plant-based protein and 26 vitamins and minerals. Huel has secured investments from other big names along the way including Idris Elbas, Jonathan Ross and TALA founder Grace Beverly. The brand has recently landed on supermarket shelves and expanded into instant meals, selling noodles, curries and pasta dishes to avid gym-goers
Steven Bartlett Dragons' Den Huel Meal Replacement Business Ventures Board Resignation Emma Woods
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Dragons’ Den fans claim Steven Bartlett ‘destroyed’ after spreading health misinformationDragons' Den viewers have said Diary of a CEO's Steven Bartlett was 'destroyed by the edit' after 'spreading health misinformation'.
Read more »
Steven Bartlett's 'biggest regret' on Dragons' Den is now worth £40,000,000A company that appeared on Dragons' Den and left Steven Bartlett 'regretful' three years ago now have a valuation of £40,000,000.
Read more »
Levi Roots Reflects on Dragons' Den SuccessLevi Roots, known for his Reggae Reggae sauce, discusses his unforgettable Dragons' Den pitch and the incredible success it brought him.
Read more »
Joe Wicks reveals sudden Dragons' Den wardrobe change after 'panic'Joe Wicks has revealed he changed his Dragons' Den outfit after a 'panicked discussion', as he joins the BBC One show as a guest investor.
Read more »
Upchurch: Chicken hotel owner pitches to Dragons' DenKatriona Shovlin, from Upchurch, is asking for investment on the latest series of Dragons' Den.
Read more »
Joe Wicks throws £35,000 at Dragons' Den business which 'came in a dream'Joe Wicks has left his mark on BBC series Dragons' Den, after investing thousands in a business that came to one entrepreneur 'in a dream'.
Read more »