Scalp care is trending, with Lush's Roots treatment soaring in popularity. Learn about the importance of scalp health, the benefits of 'hair skinification,' and a three-step approach to achieving stronger, shinier hair by prioritizing your scalp.
Scalp care is having a major moment in the beauty world, with sales of scalp treatments soaring. Lush is seeing a 264% year-on-year increase in sales of its Roots scalp treatment, which has also gone viral on TikTok. The product is praised for its ability to help with hair growth , prevent hair loss , and leave hair feeling soft and clean.
This surge in popularity comes as the beauty industry embraces the concept of 'hair skinification,' treating our scalps like our skin with the right ingredients, techniques, and treatments. Experts emphasize that a healthy scalp is the foundation for healthy hair. Mark Constantine, a trichologist, highlights the importance of scalp health in hair care, stating it's the number one factor to consider. He's observed firsthand how using the right products and routine can dramatically improve scalp and hair health. Lush's success with its Roots treatment, which features a stimulating triple mint blend and strengthening honey, illustrates the growing demand for scalp care solutions. Daisy Evans, hair category lead at Lush explains that the scalp is like the soil from which hair grows. Proper care involves not just addressing existing issues, but also fostering a healthy scalp environment that prevents problems like dandruff, sensitivity, or congestion. She outlines a three-step approach to scalp care: pre-treat, exfoliate and cleanse, and protect. Lush's Roots treatment falls under the pre-treat category, designed to promote hair growth and increase blood flow to the scalp. Following pre-treatment with a physical exfoliator, like Lush's scrub featuring neem and wild ginger, removes impurities and leaves the scalp refreshed. A moisturizing shampoo, containing rice water and starch, completes the cleansing step, leaving hair hydrated and manageable.For the final step, Evans recommends using a conditioner suited to your hair type and a leave-in treatment rich in hydrating and protective ingredients. Lush's Super Milk leave-in conditioner is a good option, formulated with almond, coconut, and oat milks to nourish and shield hair. Oats, known for their soothing properties, are particularly beneficial for scalps prone to irritation, especially those wearing protective hairstyles. By incorporating these steps into a regular hair care routine, experts agree that individuals can achieve stronger, shinier hair and a happy, healthy scalp.
Scalp Care Hair Care Hair Skinification Lush Roots Treatment Trichology Hair Growth Hair Loss Exfoliation Conditioning Healthy Scalp
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