This article celebrates the 30th anniversary of the Fast Facts series, exploring its origins, vision, and impact on healthcare publishing. It highlights the series' commitment to providing concise, readable, and internationally-focused medical information for a wide range of healthcare professionals.
Sponsored Content by S. Karger PublishersReviewed by Louis CastelDec 17 2024 In this interview, NewsMedical talk to Karger Publishers' Sharon Redston about the Fast Facts series. Fast Facts marks its 30th anniversary this year. Can you share with us the initial vision behind the series and how it first came into existence? Fast Facts was Sarah Redston's brainchild.
Having worked in medical publishing and Med Comms for several years, she saw a gap in the market for, as she liked to call it, ‘refreshingly readable’ material that met the needs of busy healthcare professionals whose time was at a premium. She set up Health Press Ltd, an independent medical publishing company, in a spare room in her house. From there, she set about building the Fast Facts series, with each title designed to bring clinicians up to speed quickly on a specific condition, therapeutic area or topic in medicine. For each book, she commissioned two Key Opinion Leaders (KOLs) from different countries, usually on different sides of the Atlantic, to give the content an international perspective, with any differences in practice or guidelines between geographic regions being discussed within the text. In 1994, she published the first Fast Facts handbook for clinicians on prostate cancer. We published the eleventh edition of that title this year. Image Credit: S. Karger Publishers What unique needs in healthcare publishing did Fast Facts initially set out to address, and how has that vision evolved over the years? The Fast Facts titles were (and still are) aimed at a broad range of healthcare professionals and aimed to address the largest educational gaps in healthcare. The goal was to provide all members of the multidisciplinary healthcare team with a concise but comprehensive primer on a specific condition or topic in medicine. The readership includes primary care providers, junior hospital doctors, specialist nurses, and specialist trainee
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