Doritos is planning a new shape for its iconic triangle-shaped chips. The company confirmed it is 'exploring' the new shape, with an Instagram post featuring a square Doritos chip.
Doritos is planning a new shape for its iconic triangle-shaped chips. A cryptic Instagram post from the brand on Saturday night hinted at a shift from triangle to square chips. The company confirmed it is 'exploring' the new shape . The post on its UK account features an image of a square Doritos chip with the slogan: 'The shape of things to come.' Fans were quick to react.
One joked: 'April 1st already?,' while another pleaded: 'Don't mess with my triangle!' A third added: 'Doritos without a triangle it isn't a Doritos!' A Doritos spokesperson said: 'The news isn't ready to be shared quite yet, but great to know how much interest there is in the shape of our chips. 'As you've now seen, square Doritos are something we're exploring and we'll reveal more officially later this month.' The company also shared photos showcasing a 'prototype the team has been working on'. One featured a graphic showing the ideal size of the new square chips - with each side measuring 65mm (2.56 inches). That is roughly the same size as each edge on the triangle version. Over the years, Doritos has introduced new flavors and even tweaked recipes in the UK last year to reduce fat and salt for a healthier snack. But - until now - one thing remained unchanged: the iconic triangle shape that is ideal for dipping in salsa or guacamole. In fact, that shape has been a staple since the chips were accidentally created at Disneyland in California in the early 1960s. They became the first tortilla chip sold nationally in the US in 1966 - and led to a string of copycats. Doritos made its UK debut in 1994, five years after PepsiCo acquired Walkers Crisps. It was one of many hit products sold in the US under the Lay's brand that rolled out to Britain after the takeover. At the launch, there were just three Doritos flavours, but since then the range has expanded to more than ten, as well as dips too. Saturday's Instagram post was on Doritos's UK account. It is not clear yet if plans for square Doritos is just for the UK, or for the US as well.
DORITOS SQUARE CHIPS NEW SHAPE INSTAGRAM COMPANY
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