2024 saw a surge in beauty trends, influenced by both TikTok and celebrities. From the resurgence of bold blush to the rise of the 'brat' and 'demure' aesthetics, the year offered diverse options. The article explores key trends like 'glazed blush,' inspired by Sabrina Carpenter and Hailey Bieber, and the contrasting 'brat' vs 'demure' movements spearheaded by Charli XCX and Jools Lebron.
Umm, 2024 was a weird one. It served up everything from a break-dancing Aussie to the ‘guy in finance' bop. As for 2024 beauty and wellness trends? The year undeniably crowned and reinforced some major trends . Unsurprisingly, TikTok helped to enshrine new favourites. The platform saw searches around magnesium rack up over a billion views. But celebrities like Sabrina Carpenter helped lead the way, too.
Our features on the mineral have become some of our top traffickers. It's exploded on TikTok, too, reaching over one billion views. So what gives? Alongside bolstering bone health and teeth, it's been doing the rounds on social media this year for its ability to soothe muscle cramps, boost energy levels and contribute to better sleep. Boots has seen the supplement fly off the shelves with the Boots Magnesium 375mg supplement, in particular, becoming a customer favourite.
Beauty Trends 2024 Beauty Tiktok Trends Blush Brat Aesthetic Demure Aesthetic
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