I’m Nancy F. Clark the curator of Forbes WomensMedia, bestselling author of The Positive Journal, and Founder of NancyFClark.com.
“Sure,” I said, knowing that the questions from my book-coaching clients are rarely quick—or even a question. Most often, they’re asking for direction in taking their next step in building a career around their book.
I spent the next 20 minutes explaining for the millionth time in my coaching career why specificity wins over generalities.NASA Urges Public To Leave The City For The Perseid Meteor Shower This WeekendMistake #1: The Failure to Identify a Target Audience But for those who move in the workplace , they must either find a need and fill it, identify a problem and solve it, or create a desire and fulfill it.Mistake #2: Developing the Book or Product Before You Create a Marketing PlanYou’ll rarely hear of an entrepreneur developing a product without knowing his or her ideal buyer. They can tick off demographics with great specificity: Senior citizens who’ve never had golfing lessons, but want to start mastering this sport in their retirement.
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