Leeds United announced plans to expand their Elland Road ground earlier this week
The development and expansion of Elland Road will offer up fresh revenue streams for Leeds United but see them go through “short-term pain”. That is the opinion of football finance expert Kieran Maguire.
A phased construction of the North and West Stands is set to put Elland Road in line with UEFA's Category 4 status. Although the final cost for the project is unknown, United owners 49ers Enterprises are committing £10million to cover the consultation and to get plans to the point of planning approval.
“The trouble is more prawn sandwiches need to be sold. It’s all very well having the fans who make the noise pay but they’ve got limited budgets so it looks as if there is a plan to 50,000. Leeds United will sell that out, they’ve got a big waiting list in terms of tickets, there’s a positive feeling on the back of their promotion a few seasons ago now.
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