With electronic shelf labels, prices can change up to six times a minute. Grocers including Walmart, Whole Foods and Schnucks are adopting them.
An employee arranges a digital price tag for vegetables at the Whole Foods store in the Silver Lake neighborhood of Los Angeles.
Apps like Uber already use surge pricing, in which higher demand leads to higher prices in real time. Companies across industries have caused controversy with talk of implementing surge pricing, with fast-food restaurantmaking headlines most recently. Electronic shelf labels allow the same strategy to be applied at grocery stores, but are not the only reason why retailers may make the switch.that 2,300 stores will have the digitized shelf labels by 2026.
“They can actually be used where you take your mobile device and you scan it and it can give you more information about the product — whether it’s the sourcing of the product, whether it’s gluten free, whether it’s keto friendly. That’s really the promise of what these shelf tags can do,” Lempert said.
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