Adidas has issued an apology for its new ad campaign featuring Bella Hadid. The SL72 sneaker relaunch celebrates the 52nd anniversary of the 1972 Munich Olympics, during which Palestinian militants captured and killed members of the Israeli team.
The brand faces criticism for featuring Hadid, an outspoken advocate for Palestine, in a campaign that honors the 1972 Olympics, during which Palestinian militants captured and killed IsraelisCatherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in 2022 and joined the staff full-time in 2024. Her work has previously appeared in The Zoe Report, Popsugar, Insider and more.
On Thursday, July 18, the American Jewish Committee spoke out against the campaign and called for Adidas to "address this egregious error." "At the 1972 Olympic Games in Munich, 12 Israelis were murdered and taken hostage by Palestinian terrorist group Black September," the Committee wrote on."For Adidas to pick a vocal anti-Israel model to recall this dark Olympics is either a massive oversight or intentionally inflammatory. Neither is acceptable." The organization followed up with a to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.
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