Adidas partners with crypto fitness app Stepn, both NFTs and merch coming

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Adidas partners with crypto fitness app Stepn, both NFTs and merch coming
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Global shoe brand Adidas is teaming up with the Solana-based fitness app Stepn to release limited-edition NFTs and sneakers.

Shoe and sports apparel giant Adidas is teaming up with the Solana-based fitness app Stepn, the latter announced on Monday.

"This genesis collection is the first of a series of co-branded activities between Stepn and Adidas over a one-year partnership that will see further NFT drops and physical, wearable items on the roadmap," Stepn said in its statement. Adidas has previously forged crypto-related, web3 partnerships with Coinbase, Bored Ape Yacht Club and Bugatti.

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