Herbert Mensah, president of the Ghana Rugby Football Union, and newly elected president of Rugby Africa,...
HAVING A BALL: Ghana's rugby playing women are making progress
Sports competitions are not about entertainment and physical prowess. It is a multi-billion-dollar industry that generates advertising revenue, tourism inflows, infrastructure development, and investment in a myriad of different economic sectors We have the same governing bodies that rich Western nations have, the associations, the managers, the boards, the board meetings, but what is it all for if they are mostly populated by “friends of friends in high places” and if they have no monetary support to act on any of the decisions they might take?I’ve dedicated my life to running various businesses in and outside Africa and if there is one thing that drives any business, it is money.
We need to adjust our tactics to the specificities of each market and each region. We need to brand ourselves and promote ourselves to the world, make ourselves worthy of notice and respect. Only then will we be able to demand from global organizations the respect and capital we deserve. We need to change the way the world looks at African rugby, by changing the way we operate, and showing our value and potential for growth. The change must start with us! We cannot go begging to rich countries to borrow money to start generating money. We need to lobby, we need to organize, we need to engage the political leadership of each nation and region to engage the continental institutions that can help finance these developments.
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