It comes after the Advertising Standards Authority received one complaint that the ads breached rules because they featured someone who was, or seemed to be, under 25, and encouraged excessive and irresponsible consumption of alcohol.
Advertisements for the brand Litty Liquor featuring the rapper ArrDee have been banned for featuring the musician, who is under 25, and encouraging excessive and irresponsible drinking.
The Advertising Standards Authority found that two Instagram posts from December that featured photos of ArrDee in a distillery surrounded by bottles of spiced rum had breached rules. Another post featured a video of the rapper in an empty nightclub, trying and rejecting two unidentified brands of rum before he is shown in a distillery mixing liquids and testing the results until he is happy.
The video then cuts back to the nightclub which is now filled with people and loud music as ArrDee dances away from the camera to join friends on the dance floor.The ASA received one complaint that the ads breached rules because they featured someone who was, or seemed to be, under 25, and encouraged excessive and irresponsible consumption of alcohol.
The ASA said:"We understood that the word 'lit' had a long history of being used as a slang term for being drunk, and that it had also become popular within the rap music scene to indicate being intoxicated.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
ArrDee: Alcohol adverts featuring rapper banned by watchdogThe regulator said the advert for Litty Liqour was 'likely to encourage excessive consumption of alcohol'.
Read more »
Vape advertising: Government to crack down on promotions 'targeted at children'Prime Minister Rishi Sunak says he is 'deeply concerned' about the increase in children vaping as ministers pledge to close a loophole that allows shops to give free samples of vapes to children in England.
Read more »
Standards have dropped at Chelsea admits LampardINTERIM MANAGER Frank Lampard hit out at how far the standards at Chelsea had slipped...
Read more »
Study shatters myths: Toddlers, including those with health issues, exceed WHO physical activity standardsResearch examines the association between physical activity, child development, social context, and health-related quality of life (HRQoL) in young children using data from the ActiveCHILD cohort study in the UK. It aims to provide insights into the relationship between these factors and shed light on physical activity patterns in different developmental and health states.
Read more »
New workplace standards for menopause and menstruation support are launchedThe new guidance from the British Standards Institute (BSI) comes after research from the Fawcett Society suggested about 10% of those experiencing menopause have left the workplace due to symptoms.
Read more »
Nottinghamshire man slashed woman's throat leaving her in a comaHe claimed to have been high on drugs and alcohol when he attacked the victim
Read more »