Allyson Felix Is Embracing a New Role for Her First Olympics Post-Retirement

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Allyson Felix Is Embracing a New Role for Her First Olympics Post-Retirement
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With increased attention on women’s sports, the track icon is excited to see how that carries over into the Paris Games as she helps spotlight athletes.

As the most decorated track and field athlete in history with 11 Olympic and 20 World Championship medals to her name,“Just seeing it from a different perspective,” Felix says. “I feel like I've never been able to truly enjoy them because I've been so head down and just doing my thing. And so I'm excited to just support other athletes competing and to take it in.”

Felix is guiding a group of five female athletes on the ‘Cracker Jill Spotlight Squad’ who will be competing in Paris, including wheelchair basketball player Lindsey Zurbrugg, water polo player, boxer Jennifer Lozano and wrestler Kennedy Blades. Fans will have the opportunity to highlight these athletes on social media for a chance to win a $500 cash prize and a $10,000 donation in their name on behalf of Cracker Jack to an eligible non-profit organization.

As someone who experienced pressure throughout her career as a record breaker and role model, Felix can relate to what is falling on the shoulders of many young athletes throughout women’s sports.

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