Amazon Fresh stores use Amazon's Just Walk Out technology, which allows customers to walk out of the store without queuing at the till or using a self-service checkout
Amazon ’s convenience store brand Amazon Fresh has launched a £1 meal deal, including wraps, sausage rolls and hot drinks. The move by the web giant's high street outlets comes as it bids to tempt people away from the supermarkets and big coffee shop chains.
Visitors scan a smartphone app when they enter the store and sensors along product shelves detect which items are being bought, which are then charged to the shopper's account. Customers can purchase a main, snack and drink from the retailer’s £3.90 meal deal range for just a pound until January 31, as part of what Amazon is dubbing “London’s Best Value Meal Deal”.
The retailer’s £5.50 premium meal deal isn’t included within the offer, and the £1 meal deal is only available in store and not online or via Deliveroo. The company launched its first Amazon Fresh store in the UK – which was its first physical retail site outside North America – in Ealing in 2021.
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