Technology and design giant\u00a0Apple has\u00a0just added a new store location to its extensive retail arsenal \u2013\u00a0welcome to Apple Brompton Road. Designed by Foster + Partners, the studio\u00a0also behind many a\u00a0past shop interior for the brand\u00a0as well as the famous Apple Park in California\u2019s Cupertino, this piece of retail architecture has...
in California’s Cupertino, this piece of retail architecture has just arrived in west London’s Knightsbridge Estate, opening its doors to its first customers this week.
The brand new flagship store at 17-27 Brompton Road features sleek interiors that combine concrete, timber and greenery, alongside elegant, minimalist displays of the brand’s sophisticated products. The expansive, high-ceilinged interior is set within the estate’s development on Brompton Road , featuring overall building design bystudio Fletcher Priest. Apart from the Apple offering, the wider scheme includes a mixed use selection of residential, retail, and hospitality venues .
Proving great design goes way beyond simply sophisticated aesthetics, the new Apple store will be completely powered by 100% renewable energy – all while sitting elegantly behind a restored 19th century facade. The design coordinates with ongoing plans for the Knightsbridge Estate’s eco-sensitive elements. ‘Heat and power [from the nearby underground station] have been combined where possible to generate energy back to the grid, to be extended as renewable energy.
The official opening of Apple Brompton Road in London will be marked with a four-day celebration between 28–31 July on site. §
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