The information you can get about small businesses is about to change, thanks to Apple Business Connect
Your Apple Map place search results are about to get a lot richer after the company introduced Business Connect, a new platform and set of tools for businesses of almost any size to edit and manage their Place Cards.
In the new Place Cards, much of that detail has been reordered and redesigned. Instead of a large name up top, there might be a banner photo or cover image with a logo on the left-hand side. Things like photos, and the action buttons like"Call" and"Place order" remain, but they're in a new spot. One of the really big changes here, though, is that businesses can edit all this info through the new Business Connect, and they can do it all for free.
Also new is the ability for these businesses to track the performance of these Place Cards. They'll know how people find them and how they interact with the cards. Such knowledge, though, could lead to businesses endlessly editing their Place Cards in the hopes of increasing engagement.
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