Apple app transparency changes bring in the ad bucks... for Apple
, by last year November, Zuckerberg's company had already seen a"$10bn" portion of social network revenues fall away.
And now,"Apple Search Ads , [has] joined the duopoly of Meta and Google at the top table of advertiser adoption," Appsumer's Simon Whittick wrote in a blog post about the report. Per Appsumer, Google and Apple both had 94.8 percent channel adoption among major app store advertisers using their service in Q2 2022, an increase for Apple, but a drop for Google compared to the same period in 2021.
Facebook, meanwhile, saw its percentage of channel adoption by major advertisers fluctuate over the course of the past year, ultimately falling more than 10 percentage points in the first half of 2022, where it now sits with just 82.8 percent adoption – more than 10 percent below Google and Apple. What's striking here, Whittick said, is that ASA typically had around 75 percent channel adoption prior to ATT. With it, Apple"has now very much joined Facebook and Google."
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