Apple has reported its sales over the last quarter and while iPhone sales are up, it doesn't look like its Mac division is doing well.
Apple has reported its sales over the last quarter and while iPhone sales are up, it doesn’t look like its Mac division is doing nearly as well. Quite the opposite, actually., Apple iPhone revenue is up year-over-year despite the fact that only about a week or so of the iPhone 15 sale period was able to factor into these results. However, overall, the company is down 1% year-over-year as quarterly revenue was $89.5 billion.
Of note, Cook didn’t mention the Mac there since that section of the business was down 34% year-over-year. That might be why the company pushed to release the M3 chips and new iMac and MacBook Pro earlier than usual this week, which also ties into what Cook notes next:Now that the new M3 computers are available, Apple is positioned to offer both a new family-friendly iMac and high-end MacBook Pro heading into the holiday season.
There are several reasons why the Mac division’s sales could be sluggish. Apple has a very large install base, but it might be having a hard time convincing old users to upgrade — that might be one reason why the company spent an inordinate amount of time comparing the new M3 processors to the old Intel laptops.
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