TikTokers are changing the tempo of songs for short viral moments - but for artists, making a hit tune might have just got a lot harder.
It’s thanks to an emerging trend on social media, particularly TikTok, of creators changing the tempo of popular songs by 25-30%, to accompany short viral videos of dances or other themes.helped the artist to achieve her first ever number one on the UK Official Singles Chart, nearly three months after its original release.
This is now commonplace on our social media apps, where the speed of podcasts, voice notes, movies and more can be increased so that we can consume them in less time. Dr Mary Beth Ray, an author focused on digital music culture, says short-form video platforms like TikTok “constrain our ways of listening” into snippets - but those constraints also let you “experience a track in a new way”.
BBC Radio 1 DJ Maia Beth feels it's now become hard for established labels and musicians to ignore this trend because “it can sometimes feel like if they don't release the version, then someone else will”. Unofficial sped-up or slowed down tunes are different to a professional remix - they are far shorter and can be easily made by anyone, including on TikTok, Instagram Reels and other apps.Watch: Nelly Furtado 'called back’ to music after hits began trending These official changed-tempo releases are now grouped together with the original song in the UK Official Singles Chart, along with remixes, acoustic and live versions, helping artists to climb the ranks.
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