Which? has found Asda, Aldi, and Sainsbury’s have 'misleading' food labels on shelves and packaging according to a new investigation.
Loose cauliflowers, red cabbage, courgettes and onions at Sainsbury’s, peppers, melons and mangoes at Asda and spring onions at Aldi had no visible origin labelling on the shelf or the products themselves, researchers for Which? found.
Product labels also had “fairly meaningless” information, such as a pack of sausage rolls from Lidl which stated they were processed using “UK and non-UK pork”, and a pack of gammon joints at Iceland where the pork was labelled as “EU and non-EU origin”. Current labelling rules require meat, fish, fresh fruit and vegetables, honey and wine to include a country or place or origin.The survey also revealed that 59% of shoppers who check for origin labelling do it because they want to support their local economy, while 58% use it to help assess product quality and 52% use it to try to understand the product’s environmental impact.
Which? retail editor Ele Clark said: “Which? research has uncovered a surprising amount of inconsistent and misleading food labelling, suggesting that – even when the rules are properly adhered to – consumers aren’t getting all the information they want about their food’s origin.“Shoppers want to know where their food comes from for multiple reasons, including supporting British suppliers and making more sustainable choices.
“When it comes to fresh fruit and veg, we are proud to support British farmers and aim to stock British produce whenever it’s available. Customers understand that at this time of year that isn’t always possible, but we remain firmly committed to supporting the British farming community.
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