Shoppers can expect to see the changes rolled out over the next few weeks
Asda has announced a major change to over half of its own-brand yoghurts, following the Co-op in a bid to reduce food waste. The supermarket is removing ‘Use By’ dates and replacing them with ‘Best Before’ dates to prevent perfectly sound food from heading into the bin.
Over the next few weeks customers will notice the label change on around 28 products such as Asda natural yoghurt, Greek Yoghurt and Extra Special Strawberry and Hazelnut.The Asda Technical Manager, Microbiologist and Product Manager have been conducting ‘robust food safety and quality evaluations’ to confirm that existing recipes in those 28 lines - which sell around 455,000 a week - make it safe for those products to change to ‘Best Before’ labelling.
Data from climate action NGO WRAP says that half of all yoghurt wasted in UK households is in unopened packs. The report also showed that 70 per cent of all the yoghurt wasted in the home is due to the product ‘not being used in time’, with the date label cited as the reason.
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