A video on Facebook viewed over 350,000 times claims Asda’s self-service checkouts use facial recognition to collect data for targeted ads. This isn’t true. The machines do not have the ability to store any visual data.
Asda’s self-service tills use facial recognition to collect customers’ data for targeted advertising.on Facebook claims that self-service machines at Asda use facial recognition to collect customer data for targeted advertising.
She says: “What they’re basically happening, and this is my viewpoint, you’ve got a picture of your face, your debit card information and everything you’ve bought. Now, this is for as far as I’m concerned, targeted advertising…But I’ve never given anybody permission to take my data in that way. And under GDPR, unless you’ve given permission, they cannot do it.
The spokesperson said: “We have no technology in our stores that could take an image, store it, and then compare it to other images to spot when a ‘recognised’ face comes into our store. The cameras use AI to focus on faces—you might see a green box around the face—but again this footage isn’t recorded or stored.”The Asda websitethat CCTV recordings are held for 14 to 30 days depending on the site, and that the ANPR footage used in car parks is held for around 120 days.
In some cases it may be kept for longer “to support an investigation of a suspected crime or accident or related legal or regulatory action—in which case it may be held for up to 6 years beyond the date of the investigation”.
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