From Lange to Parmigiani Fleurier, watch brands are getting on board for the inaugural Watch Week in America's most tony ski town.
The prerequisite for a city, town, or neighborhood pulling off a watch week is a concentration of watch boutiques, andmost certainly meets the description. As of this writing, not all watch brands with Aspen locations have signed up to participate officially in the event, though organizers feel confident that more will join in as momentum builds around this first-time event. As one strolls the tony ski-town, there’s no reason to assume one wouldn’t be able to hit every watch shop, regardless.
Other activities will include panel discussion about the pre-owned watch market and a vodka party, both hosted by Oliver Smith Jeweler, which operates out of Aspen and has organizedwhen there’s no snow, the town offers luxury accommodations and dining year round, not to mention a bevy of outdoor activities from hiking to rafting to cruising uphill in ATVs.
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