Chanel's cruise collection celebrated life in the seaside town
Today, Chanel’s creative director Virginie Viard staged the house’s Cruise 2024/2025 runway show in Marseille, France, on the rooftop of the Cite Radieuse, an iconic modern apartment complex built between 1947 and 1952 by Charles-Édouard Jeanneret, better known as Le Corbusier. The futuristic concrete space is currently an arts center with ongoing exhibitions and programming, a gathering place for the diversified creative scene that resides in the southern seaside town.
As Viard wrote in her collection notes about today’s show locale, “The sun, architecture, music and dance: Marseille also has a very strong sense of freedom.” She added, “I was inspired by the codes of lifestyle, of everyday life, and by all the things that invite movement. The sea and the wind made me want to play with wetsuits.” Indeed, the collection was filled with beachy references, though nothing that hit you over the head.
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