Entertainment and tech festival South By Southwest will be expanding across the pond to London in June 2025, growing the influential brand’s reach...
David Rodriguez, with the city of Austin's transportation department, takes down a South by Southwest banner on East 7th Street in Austin on Tuesday, March 24.
The expansion gives SXSW a presence in Europe. Founded in 1987 in Austin, Texas, the eclectic festival was originally focused on music, but later broadened to include film and interactive media and entertainment, as well as discussions with entrepreneurs, tech leaders, politicians and media figures.SXSW’s expansion comes as some film festivals have struggled.
The market for film festivals — and the kinds of adult-oriented arthouse movies and documentaries they promote — has become challenged as audiences have more options for home entertainment. Festivals including SXSW sold a 50% stake in 2022 to a venture run by Penske Media Corp., the owner of entertainment publications including Billboard, Variety and Rolling Stone.SXSW lays off a third of its staff, blaming financial hit from coronavirus cancellation
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