'People thinking the same as me. How on earth can this be happening in this country?', a dad-of-four who launched a crowdfund to provide formula milk to desperate parents tells Sky News, as one mum reveals how she dreads the weekly trip to the supermarket because prices keep rising.
The magic formula - a disappearing act. Simon thought he was watching a report about a foreign country, where baby formula was being rationed by charities. They didn't have enough to give out to every family who needed it. When he realised that the Sky News report he was watching last month was actually from Swindon, it stunned him and he decided to do something. He immediately set up a crowdfund to 'provide baby formula to desperate UK parents'.
'My jaw literally drops' over formula milk prices Like so many other parents she now dreads the weekly trip to the supermarket because the prices keep rising. 'My jaw drops, my jaw literally drops,' she tells us - her son is just two months old and fast asleep in the pram. 'It is expensive…very, very expensive. And I do think they're taking the mick out of it to be honest because it's ridiculous, especially for people that are struggling.
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