This article explores two influential typefaces from the 1970s: Baby Teeth, known for its playful and daring design, and Stop, a modernist typeface with simple, geometric forms. The article highlights how these typefaces reflect the era's experimental spirit and continue to inspire creatives today.
was no exception. As phototypesetting matured, designers found themselves freed from the physical constraints of metal type, enabling letters to touch, overlap, and interact in entirely new ways.
In short, while drawing inspiration from modernist principles, Stop exhibits a visual complexity that sets it apart."Novarese, with his masterful hand, has created a balance between essential geometric forms and carefully crafted details that lend the typeface a distinctive personality," notes Gianluca."It's a perfect example of how typography can be both rigorous and expressive.
This typeface wasn't just visually striking; it was versatile, used for everything from ads to album covers, such as The Doors' L.A. Woman and David Bowie's Ziggy Stardust. Towards the end of the decade, it also became popular with the emerging hip-hop movement.due to its use by fashion brands such as Topshop and Pull and Bear.
The result was the sans-serif typeface Frutiger. Its design philosophy is rooted in clarity and functionality. a typeface that can be easily read, even under challenging conditions, while also possessing a distinct aesthetic appeal.
Typography Graphic Design 1970S Design Typefaces Design History
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