An artificial grass company has been told by the advertising watchdog to take it down
An artificial grass firm has been ordered to take down a billboard poster after the advertising watchdog ruled it demeaned and objectified women. It's the second time Oldham -based Great Grass has been told to remove a poster from a hording near to the M60 motorway in Oldham .
75Media, which owned the poster site, said it took the ASA's concerns 'very seriously' and would remove the ad immediately if it was found to breach advertising rules. But it added: “We considered, however, that the cropped image of a woman in underwear accompanied by text that alluded to pubic hair had the effect of demeaning and objectifying women by using their genitalia to draw attention to an unrelated product. We considered that the emoji next to the text, which featured a winking face with its tongue out, added to the degrading and mocking tone.
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