Bills' James Cook can eclipse insultingly low season projection with 2023 repeat

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Bills' James Cook can eclipse insultingly low season projection with 2023 repeat
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Set for his third pro season, Buffalo Bills' RB1 James Cook can beat his 2024 player prop season totals by repeating his 2023 success.

' running back James Cook emerged as a true RB1 in 2023, but the betting market suggests his production may drop slightly this upcoming fall.

Playing 55 percent of the offensive snaps over 17 regular season games, Cook totaled 1,567 yards from scrimmage to rank third amongst NFL running backs. He rushed 237 times for 1,122 yards and caught 44 of 55 receiving targets while averaging 10.1 yards per reception.released projected season totals for running backs' stats on the wagering market, and the player prop totals hint that Cook could have a tough time reproducing his impressive numbers from 2023.

potentially cutting into Cook's role as a receiver. It's unlikely Cook will see the 2.6 targets per game he got in 2023, resulting in him finishing just shy of the 400-yard receiving mark.Remarkably, Cook recorded only two touchdown rushes in 237 carries last year as the Bills relied heavily on quarterback Josh Allen's legs in goal-to-go situations. Allen

, coming within one of the single-season franchise record set by Hall-of-Fame running back OJ Simpson. The law of averages suggests Cook will stumble into at least five TD rushes in 2024.

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