Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life.
Libresse/Bodyform is known for its taboo busting adverts, and its latest ad by AMV BDDO is no exception. 'Never Just a Period' takes us on a whistlestop tour through potentially uncomfortable and unknown areas of women's health, including missed periods, funny smelling discharge, blood clots and getting an IUD/the coil fitted – all things that we are woefully unprepared for due to a lack of education.
“The film stages many not talked about, yet not uncommon experiences, like getting a period whilst breastfeeding, periods not coming back for months after stopping contraception, and large clots during perimenopause – all things that we’d have expected if only somebody had told us,” say“The campaign plays its small part in representing these experiences while also touching on the big systemic and societal issues which stand between women+ and better knowledge about their own bodies.
My favourite part of the ad is when a young girl showcases a model of the female reproductive organs to a group of friends, and pulls it down to reveal a period gushing out of it. The look of awe on one young boy's face is priceless. I don't think that the piece has quite the impact of Womb Stories or Viva La Vulva, but perhaps that's due to the taboos Libresse has already taken on.Daily design news, reviews, how-tos and more, as picked by the editors.Receive email from us on behalf of our trusted partners or sponsorsRosie Hilder is Creative Bloq's Deputy Editor.
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