Boots has unveiled its top beauty and wellness trends of 2024, based on customer searches and purchases. From superfood ingredients to statement blushers, the report highlights the year's most popular products and trends.
Have you been keeping up with the latest beauty trends this year? Tried the 'sunset blush' trick, swapped your retinol for retinal, or opted for 'golden hour blonde' at the salon? If not, don't fret; high street favourite Boots has unveiled its top beauty and wellness trends of the past year, based on what customers have been searching for and adding to their baskets. From superfood ingredients to statement blusher, these are the products that have been making waves in 2024, reports the Mirror.
So why not give them a try and get your beauty routine ready for 2025? READ MORE: 9 best skin-plumping face creams tried and tested as users say ‘I was asked if I’d had fillers' READ MORE: How to detox your skin like a royal after Christmas, inspired by Kate's diet favourites Superfood ingredients have been a big hit this year, with the lines between beauty and wellness becoming increasingly blurred. 'We've seen more product trends that span holistically across skincare, haircare, wellness and health,' says Grace Vernon, Head of Global Trends and Cultural Insights at Boots and No7 Beauty Company. In 2024, people have been swapping their morning coffee for mushroom tea, stocking up on beauty supplements, and turning to K-beauty brands featuring ingredients like green tea and probiotics. BUY:DIRTEA Lion's Mane Mushroom Gummies Apple, £29.99 Magnesium Magnesium was arguably the most popular mineral of 2024, with the hashtag #magnesium trending on TikTok. Influencers and shoppers alike have been singing its praises for its benefits for joints and muscles, as well as sleep quality and energy levels. BUY:Boots Magnesium 375mg 60 Tablets, £6.50, was a hit with Boots shoppers, while our beauty and wellness editor Laura Mulley swears by INNOPURE Magnesium Glycinate 90 Capsules, currently £11.69, for a more restful night's slee
BEAUTYTRENDS SUPERFOOD MAGNESIUM WELLNESS BOOTS
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