The 'app for active people' also predicted what's next to come for 2025 fitness fanatics
Strava has released its annual Year In Sport Report, which identifies the trends that shaped the global active landscape in 2024. The report combines unique activity data from over 135 million people across more than 190 countries, along with insights from a survey of over 5,000 active people both on and off the Strava platform. The 'app for active people' revealed the most popular gear of the year and predicted the hottest workout wardrobe kit for 2025.
Zipporah Allen, Chief Business Officer at Strava, said: “This year showed that people are taking control of their active lives and moving in a way that works for them. The rise of a more relaxed workout routine that’s rooted in social connection proves that working out is no longer about burning out. “We love seeing the data that shows how women are thriving, younger generations are seeking connection through workouts, and older generations are still breaking records.
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