In its first-quarter earnings, A-B reported a 2.6% increase in revenue globally, but a 9.1% decrease in America. Sales to retailers in the U.S. were down 13.7%.
Anheuser-Busch InBev's Bud Light brand has still not recovered in the U.S. more than a year since the beverage giant's controversial partnership with transgender influencer Dylan Mulvaney sparked a boycott of the beer. In its first-quarter earnings released Wednesday, A-B reported a 2.6% increase in revenue globally, but a 9.1% decrease in America. Sales to retailers in the U.S. were down 13.7%, primarily driven by a drop in Bud Light volume, the company said.
in April 2023, not long after the brand created and sent custom beer cans to Mulvaney to mark "365 days of girlhood." That move and comments from Bud Light's marketing vice president at the time, Alissa Heinerscheid, who said she wanted to update the "fratty" and "out-of-touch" brand, sparked calls from conservative influencers and celebrities to shun the brand, and a boycott took hold.
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