Tracking alternative is less invasive than other methods, but is opt out by default
Privacy activist group noyb has filed a complaint against Mozilla over a"Privacy Preserving Attribution" feature that was quietly enabled in the Firefox browser following a July update., the feature is designed to allow websites to understand how ads are performing without collecting personal data.
Arguments over the feature have raged for a while, partly because it is opt out rather than opt in. A Mozilla engineerthat"opt in is only meaningful if users can make an informed decision," but added:"In my opinion an easily discoverable opt out option + blog posts and such were the right decision."
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