Jet2 CEO Steve Heapy warns that anti-tourism sentiment and rising taxes in the Canary Islands could deter visitors. He cites incidents like 'Kill A Tourist' graffiti and protests as evidence, urging the islands to learn from Morocco's welcoming approach.
Jet2's CEO, Steve Heapy, has sounded the alarm about a growing anti-tourism sentiment in the Canary Islands , warning that it could drive visitors away to destinations like Turkey and Morocco . Heapy cited unsettling incidents like 'Kill A Tourist' graffiti in Tenerife and escalating protests across the islands as evidence of this trend.
He stated that the protests and negative remarks from local authorities make tourists feel unwelcome, adding, 'People don't come to the Canaries to be mistreated or to witness protests. Such incidents tarnish the region's image, pushing tourists toward destinations like Turkey and Morocco, where they feel valued.' Heapy also emphasized that not all tourists are wealthy and many seek affordable and relaxing vacations. He cautioned that if they perceive themselves as unwelcome, they will explore alternative options.These concerns come amidst news of a new daily tourist tax set to be implemented in Mogan, Gran Canaria, starting in 2025. The tax, amounting to €0.15 per person per day, will apply to tourist accommodation including hotels, apartments, and holiday homes within the town. Heapy expressed apprehension about this development, stating that rising taxes increase holiday costs, decrease demand, and set a dangerous precedent. While the tax is currently limited to Mogan, calls for similar measures across the islands to address the negative impacts of excessive tourism are growing. Heapy commended Morocco's welcoming approach to tourists from all economic backgrounds, suggesting the Canary Islands learn from their example. He urged the islands to replicate Morocco's effective collaboration among the government, airports, and tourism authorities. He offered specific advice, stating that governments should enforce existing regulations, control illegal rentals, and work with airlines and tour operators to promote the Canary Islands in key markets like the UK. Heapy stressed the importance of prioritizing tourism for the islands' success in a competitive market. Despite his concerns, he remains optimistic about the future, anticipating a 'strong performance in 2025'
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