Jet2 CEO Steve Heapy raises concerns over anti-tourism sentiment and protests in the Canary Islands, warning that it could push tourists towards destinations like Turkey and Morocco. He criticizes the introduction of a new daily tourist tax in Mogan and calls for a more welcoming approach to visitors.
Jet2 's CEO, Steve Heapy , has sounded the alarm over a growing tide of anti-tourism sentiment in the Canary Islands , warning that it could drive holidaymakers to alternative destinations. Heapy expressed concern over recent incidents, including 'Kill A Tourist' graffiti in Tenerife and escalating protests across the islands, which he believes are painting a negative image of the region.
He stated: 'Anti-tourism protests and derogatory comments from local administrations make tourists feel unwelcome.' Heapy emphasized that tourists seek relaxation and enjoyment, not hostility or disruptions. He argued that these incidents push travelers towards other destinations like Turkey and Morocco, where they feel more valued. He added, 'Not everyone is rich, and many tourists simply want an affordable and relaxing holiday. If they feel unwanted, they'll look elsewhere.'His warnings come as the Mayor of Mogan, a town in Gran Canaria, announced a new daily tourist tax set to take effect in 2025. The tax will be levied on tourist accommodation, including hotels, apartments, and holiday homes, at a rate of €0.15 per person per day. Heapy criticized this move, stating: 'Rising taxes drive up the overall cost of holidays, reducing demand. And while Mogan's tax is small, it sets a dangerous precedent.' He pointed out that while the tax is currently limited to Mogan, there are growing calls for similar measures across the islands to address the perceived negative impacts of tourism.Heapy lauded Morocco's welcoming approach to tourists from all economic backgrounds, suggesting the Canary Islands adopt a similar strategy. He called for better collaboration between the government, airports, and tourism authorities, urging them to focus on enforcing existing regulations and controlling illegal rentals instead of penalizing compliant operators. He also recommended promoting the Canary Islands in key markets like the UK through partnerships with airlines and tour operators. Heapy stressed the importance of tourism for the Canary Islands' economy, emphasizing the need to prioritize it in a competitive market. Despite his concerns, he remains optimistic about the future, predicting 'a strong performance in 2025'
Canary Islands Tourism Anti-Tourism Tourist Tax Jet2 Steve Heapy
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