Coco Martin continues legacy of Susan Roces

The country’s leading pharmaceutical brand RiteMed has officially unveiled its new brand ambassador with the launch of its latest TV commercial (TVC) featuring the well-loved and highly respected actor-director Coco Martin.

Actor-director Coco Martin is the new ambassador for RiteMed

Filipinos remember the wife of the late Fernando Poe, Jr. , the King of Philippine Movies, for her famous lines in TV and radio commercials that espoused affordable medicines such as: “Bawal ang Mahal” and “Huwag Mahihiyang Magtanong”. Ms. Roces passed away in May 2022. Since then, RiteMed conducted a long and thorough selection process to be able to choose “The Rite One” to take the place of the late actress.

The actor-director emphasized the impact and the legacy that Roces left and how she became the voice of every Filipino especially when it comes to affordable health care. RiteMed, thus, worked hard to make quality healthcare more affordable. “We want to assure everyone that [RiteMed] is a brand that you can trust. It’s a company branding and not just a product brand,” Ochave highlighted.

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