Community College of Philadelphia launches a rebranding campaign with the slogan 'Rise from Within' to encourage students to pursue higher education.
Community College of Philadelphia announces rebranding campaign to attract and retain students: ‘Rise from Within’Community College of Philadelphia alumna Eboni Ferguson and student Sabriya Marshall stand by one of the new ads that the college is rolling out as part of its rebranding campaign .The ad features a student, the straps of a backpack on his shoulders and a look of determination on his face, with the words “Rise from within” against a bright yellow backdrop.
The college unveiled its new logo, website, tagline and ads on Thursday at a campus block party, featuring food, music and lots of free new swag, including sunglasses and T-shirts. Images are beginning to appear on billboards, buses, digital screens outside subway stations, even on pizza boxes. High school counselors will receive new CCP pennants.lost during and before the pandemic and combat an erroneous notion or stigma that community college is like 13th grade.
Community colleges fueled much of the enrollment growth seen this year for the first time since the pandemicand falling to 11,636 in fall 2022. But last fall, it began to rise again to 12,224, a 5% increase. The base of the “P” looks like the number one to reflect “one college, one city, one community,” Rooney said.
The college is planning to paint and landscape on campus to match the colors. In all, the new campaign will cost the college several hundred thousand dollars, Rooney said, noting that much of the work is being done in-house.spoken word poetry competition. The poets were hired and commissioned to write works that would capture the spirit of the new brand, Rooney said.“We stand resilient as a community of leaders with brilliant ideas ... teaching us to be bold and unapologetic ...
Community College Of Philadelphia Rebranding Campaign Students Education Rise From Within
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