David Beckham and Matt Damon star in a new Super Bowl commercial for Stella Artois, introducing the 'David and Dave' campaign. The brothers bond over beer and hot wings, exploring their similarities and differences.
David Beckham has revealed the identity of his 'long-lost twin brother' in a new Super Bowl commercial. The British soccer legend is joined by Hollywood actor Matt Damon in the ad for Stella Artois, which will premiere during Super Bowl LIX on Sunday. The 'David and Dave' campaign features Beckham, 49, and Damon, 54, as the 'Other David'.
This year-long campaign, titled 'For Moments Worth More', will see the reunited 'brothers' bonding over ice-cold beers and hot wings while discovering their shared similarities and differences. \In the commercial, David rings the doorbell of his brother's impressive US home, with Matt answering and confirming he is 'Beckham, Dave Beckham'. Leading David to his backyard, Matt introduces him to buffalo wings, only to be met with confusion from the Brit who questions, 'you eat buffalo?'. However, the brothers find common ground when Matt is thrown an American football and, in Beckham fashion, kicks it out of the yard. The commercial concludes with the brothers deepening their connection over their appreciation for good beer as David tells his newfound brother, 'there's something I have to tell you'. \Matt Damon, who has been working with Stella Artois since 2015, expressed his excitement about the campaign. He stated, 'I can't wait to keep telling the story of 'David and Dave' all year and shedding light on those moments in life worth more, where meaningful connection means more than anything'. Meanwhile, David Beckham launched his partnership with Stella last year. The 'David and Dave' campaign premiered last month with an ad featuring David in a pub with his parents, played by actors. His parents reveal the existence of a twin brother, 'other David', left in America. David, reacting to the news, says, 'I always knew there was something missing'. Beyond the Stella Artois campaign, David Beckham has numerous business ventures, including clothing, fragrances, accessories, sunglasses, and video games. His endorsement career began with a £4 million Brylcreem deal in 1997, and he has continued to build his brand partnerships ever since. Recently, David faced criticism for a Ninja kitchen appliances ad where he appeared to use a wood-fired oven indoors, leading to a complaint to the Advertising Standards Authority. However, he bounced back with a Christmas-themed Nespresso ad, playfully referencing his football career. David joined Nespresso's advertising campaign in November 2023, joining George Clooney and Bridgerton star Simone Ashley as an official brand ambassador. He has not disclosed the financial details of the partnership, but reports estimate George Clooney's earnings from Nespresso to be around $40 million. Additionally, in May, David was appointed as AliExpress Global Ambassador, an international online retail marketplace
Advertising DAVID BECKHAM MATT DAMON STELLA ARTOIS SUPER BOWL ADVERTISING CAMPAIGN BROTHERLY BOND CELEBRITY ENDORSEMENTS
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