The apology comes after Momofuku's trademark endeavor landed the company in a major PR crisis.
"It's A Risk We're Willing To Take": David Chang Finally Addressed Momofuku's Cease-And-Desist PR Crisis That Had People Calling For A BoycottLast week, celebrity chef David Chang and his company Momofuku were at the center of a very viral The controversial move marked the beginning of Momofuku's attempt to trademark"chili crunch," a spicy and savory chili oil-based condiment that's become increasingly popular in theHere's the quickest recap if...
3. Chang says that his instinct was to"get rid of the " when he learned of the backlash last week, hoping to deem the term"generic" instead. In other words, ensuring thatcompany could ever trademark the term. But he then claims that genericizing"chile crunch" would be impossible with current trademark law — and that doing so would just put the term up for grabs for a company larger than them to trademark and take ownership of.
Mariscal states that the risk of another larger company coming along and taking the mark from them as a result of Momofukustill isn't clear if they have formal plans to withdraw their current USPTO application for the"chili crunch" mark.actually received a cease-and-desist from Chile Colonial, a small company that started selling a Mexican-inspired"chile crunch" in 2008.
Hojel told BuzzFeed that"Momofuku now owns the trademark, and in opinion, has the right to protect it."
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