Dell has introduced a new naming system for its personal computers, simplifying its product offerings and making it easier for customers to identify the right device for their needs. The system will categorize all future Dell PCs into three tiers: Dell, Dell Pro, and Dell Pro Max, each with Base, Plus, and Premium subcategories.
Dell has used the annual CES extravaganza in Las Vegas this week to announce a branding shakeup that closely resembles Apple's hardware naming policy.All future PCs from Big Mike’s Custom PC Barn will be named a “ Dell ”, “ Dell Pro”, or “ Dell Pro Max”. Each of those ranges will have three subsets: Base, Plus, and Premium. This approach will apply to all future Dell personal computers – from laptops to desktops – other than the Alienware brand used for gaming hardware.
The system slinger pitches its three tiers as offering buyers a simple explanation of system power. A “Dell” is for low-end computing and browsing, “Pro” is the business range, and “Pro Max” hardware targets high-end users who need maximum grunt and don't mind paying for it.'To make finding the right AI PC easy for customers, we’ve introduced three simple product categories to focus on core customer needs – Dell (designed for play, school and work), Dell Pro (designed for professional-grade productivity) and Dell Pro Max (designed for maximum performance),''We’ve also made it easy to distinguish products within each of the new product categories. We have a consistent approach to tiering that lets customers pinpoint the exact device for their specific needs. Above and beyond the starting point (Base), there’s a Plus tier that offers the most scalable performance and a Premium tier that delivers the ultimate in mobility and design.'Screwed by the cloud: Hardware vendors looking for that raison d'refreshTo illustrate the new naming protocol, Dell announced a bunch of hardware using the new monikers. Among the new kit was a couple of lower-end 14- and a 16-inch Dell Plus laptops with Intel Core Ultra processors and up to 32GB of RAM and 2TB of storage. It also announced two laptops in the Dell Pro Base range: a 13- and a 14-inch model each initially powered by Intel Core and Core Ultra processors with between 8GB and 64GB of RAM, up to 2TB of storage, and Windows 11 or Ubuntu Linux bundle
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