Denimwear brand Gas returns to Pitti Uomo for its 40th anniversary with big ambitions, two years after being sold to a pool of white knight investors.
The Italian brand will be housed in a minimalistic concretebooth at the center of the Padiglione delle Ghiaie area at Florence’s Fortezza da Basso, as it seeks to make a statement about its new course.
Gas already boasts a joint venture with Reliance Brands in India, which operates flagship stores in the country, with five new openings slated by the end of 2024. The brand currently counts 55 retail doors globally.company currently generates 85 percent of its business through wholesale, with the remainder split between brick-and-mortar and e-commerce sales. The latter has been a focus for the new management which revamped the site last fall.
Adding a workwear spin to essentials, the offering includes overshirts and trucker jackets, as well as cargo denim pants andTo mark the 40th anniversary, the lineup includes the capsule collection “We Are Denim Lovers,” which Carmagnini described as “the icing on the cake.
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