Pierre-Louis Mascia previews his spring 2025 show and collection bowing at Pitti Uomo and marking the French menswear designer's inaugural runway.
The Frenchman is not showing for the first time in his 16-year career with delusions of grandeur. Instead, he just believes that his spring 2025 collection deserved a runway stage — and some theatrics — to convey his message of freedom.
“It’s always nuances of colors and nuances of ideas that work for us…in this kind of minimal and polarized world where it’s always black or white, yes or no, like or dislike — we would like to have a conversation,” Mascia said.
Mascia has embraced his usual flamboyant aesthetics with evanescent silhouettes playing with transparencies and lightness that strikes a balance between coziness and sophistication. Garments — from silky blouses and shorts to baggy pants and lab coats — will be decked in prints galore with graphic and botanical patterns among the 20 entirely new motifs done in watercolor nuances of beige, dusty pink and Gauloise blue.
“This show is not a strategy,” Mascia declared while talking about ambitions for the future of his namesake brand.
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