Iger says Disney will make fewer, but better, movies, and that he won’t ‘chase bucks’ by licensing core brands to Netflix
Walt Disney Co. Chief Executive Bob Iger appears to be making good progress in his turnaround efforts at the Magic Kingdom , and is now getting his hands dirty to fix the content problem at its studios.
“I’ve always felt that quantity can be actually a negative when it comes to quality, and I think that’s exactly what happened,” Iger said. “We lost some focus. And so working with the talented team at the studio, we’re working to consolidate — meaning make less, focus more on quality. We’re all rolling up our sleeves, including myself, to do just that.”
Iger said Disney will focus on a balance between some “really strong sequels” to popular titles, and good original content, starting with “Wish,” an animated musical fantasy that is coming out over Thanksgiving weekend. “I don’t see why, just to basically to chase bucks, we should do that when they are really, really important building blocks to the current and future of our streaming business,” Iger said.
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