The Department of Tourism has terminated its contract with the ad agency which handled the “Love the Philippines” slogan following the controversy that emanated from the use of stock footage of scenic views reportedly taken from other countries READ:
The Department of Tourism has terminated its contract with the ad agency which handled the “Love the Philippines” slogan following the controversy that emanated from the use of stock footage of scenic views reportedly taken from other countries.
The audio-visual presentation for the “Love the Philippines” was prepared, produced, and published by DDB Philippines as a component of the launch of the enhanced tourism branding campaign for the country. Under the agreement, the DOT’s tourism branding campaign contract with DDB Philippines, “should be original and aligned with the DOT’s advocacies”.
“As DDB Philippines has publicly apologized, taken full responsibility, and admitted in no uncertain terms, that non-original materials were used in their AVP, reflecting an abject failure to comply with their obligation/s under the contract and a direct contravention with the DOT’s objectives for the enhanced tourism branding, the DOT hereby exercises its right to proceed with termination proceedings against its contract with DDB,” said Frasco in a statement.
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