The ASA said it had received 41 complaints about the ads seen on Facebook and Instagram in March for Nike Air Max 95s, which feature bikers performing stunts such as wheelies and close-up shots of the trainers
JD Sports has been accused of being "irresponsible" after posting adverts featuring motorcyclists wearing trainers. The Advertising Standards Authority has received 41 complaints about the ads, which were seen on Facebook and Instagram in March.JD Sports said the campaign was filmed on private land or indoors, with on-site medical and health and safety professionals present.
The ads featured professional rider OneWheelWavey, who has frequently performed stunts at large, global events, the firm said. The ads carried the disclaimer: "Stunts performed by professionals do not try at home." Another poster said: "Literally promoting EVERYTHING that gives bikers a bad name. No gear, no ankle protection, wheelies.."
They continued: "We're currently reviewing these complaints and, as such, can't comment any further at this time. To emphasise, we're not currently investigating the ad as we're still reviewing complaints."
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