The L.A. designer is prepping his first retail store, launching a new made-in-California collection and new product categories.
Thursday, the Venice Beach, Calif.-based Linnetz is launching his e-commerce site with a new made-in-California collection. He’s also prepping his first“This is an interesting complement to what we do in Europe, which is more traditional, high-end luxury,” said the L.A.
Per usual, he cast and shot the collection campaign himself, which involved live sheep posing with those chaps made of their aunties, alongside local surfers and skaters. Linnetz’s photography is sun-soaked, nostalgic and intimate, and he’s bringing those qualities to his e-commerce site, with more editorial-style photography than commercial product shots.
The Levi’s collection has some great pieces in a washed, faded blue, including a “very hippie” loose jumper dress, a giant duster coat and a boxy minidress. The latest Coca Cola pieces, in today’s red packaging color or the original green, feature the repeating logo on distressed jackets and jackets, like a better version of what one might find on a vintage rack.Nick Fouquet’s outpost
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