Survey data suggests that Elon Musk’s controversial behavior in recent years is having a negative impact on Tesla’s reputation amid falling sales.
Elon Musk’s controversial behavior in recent years is “very likely” to be a contributing factor in Tesla’s declining sales, according to corporate reputation tracking firm Caliber.
The Tesla CEO’s conduct has been repeatedly scrutinized since that point, with mounting controversies ranging from changing operations at X — the site formerly known as Twitter — to his frequent promotion of conspiracy theories and other harmful rhetoric. Caliber claims 83 percent of Americans it surveyed associated Tesla with Musk, with Caliber CEO Shahar Silbershatz telling Reuters that it’s “very likely that Musk himself is contributing to the reputational downfall.
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