Elon Musk's Tesla cuts prices again as tries to boost sales

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Elon Musk's Tesla cuts prices again as tries to boost sales
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Tesla boss Elon Musk has previously said he hoped price cuts would help the firm avoid the hit from a 'pretty difficult recession' in 2023.

Business reporter, New York

The reductions - worth several thousand pounds, depending on the market and model - have been listed for sale on the company's website in the UK, US and elsewhere in recent days.Tesla is facing challenges as higher borrowing costs weigh on buyers and rivals offer more electric options. Mr Musk warned in January that he expected a "pretty difficult recession" to hurt demand this year, leading to a contraction for the wider industry.According to Reuters, the latest round of cuts marks the fifth change Tesla has made to prices since the start of the year, when its markdowns shook up the electric car market, prompting some other firms to slash prices in response.

In the US, the latest discounts range from 4% to 9% and apply to the firm's more expensive vehicles, the Model S, its sports car, and the Model X, mid-size sports utility vehicle.

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